Dr Prince Nelson Mortoti, Chief Executive Officer (CEO) of PIWAK Natural Health, producers of 3P garlic mixture, has won the Ambassador for Natural Health, Innovation, and Urban Excellence award in Kenya.
The award was presented during the African Ambassadorial Title Conference and Awards ceremony, which focused on the theme “The Imperative to Pursue Economic Diplomacy for Africa’s Development in 21st Century.”
Delivering his speech at the event, Dr Mortoti emphasised the importance of economic diplomacy in Africa’s development.
He highlighted the need for Africa to find its own way by championing economic diplomacy within the continent and among member states of the African Union.
Dr Mortoti noted that the African Continental Free Trade Area (AfCFTA) provides a framework for promoting trade within Africa by eliminating tariffs, quotas, and other trade barriers.
He proposed the concept of “Strategic Specialisation” as a way to promote economic growth in Africa.
He suggested that African countries should focus on producing goods and services in which they have a competitive advantage and trade with each other.
For example, Ghana could specialise in the herbal industry and pharmaceutical sector, while Lesotho could focus on textiles and Nigeria on oil refining.
Touching on the benefits of economic diplomacy, he said the move will increase Trade. Economic diplomacy can increase trade within Africa, creating a single unified market for the continent.
